ISUZU GENCARS, INC.

‘Being the best is not good enough.’

Mission statement

            “Fortified by our vision to be one of the best dealers in the motor vehicle industry, we are committed to market only the best products, and to provide quality service to achieve complete customer satisfaction.”

Business History

Gencars Inc. operates as one of the leading franchised dealers on which Isuzu Philippines Corporation (IPC) relies for its Philippine operations. Its track record of providing high-quality service and maintaining brisk sales gives it a distinct edge over its competitors. Its reward for maintaining this record of excellence after more than 40 years of existence is a long list of awards. Foremost of these is the Dealer of the Year Award in 2004 conferred for the first time by IPC in March 2005. The following year, 2006, it was again named Dealer of the Year for 2005, making it the first and only back-to-back Dealer of the Year Awardee of IPC. Isuzu Gencars once again made a major feat by making it to 2nd Place as Dealer of the Year Awardee for 2010.

On February 25, 2017, the Isuzu Gencars group of dealerships won another feather in its cap when Isuzu Philippines Corporation named Isuzu Gencars Batangas in Santo Tomas town as Dealer of the Year for 2016. This makes it the third Dealer of the Year for the company.

Before its 2016 award, Isuzu Gencars Batangas was second place winner of the Dealer of the Year Award in 2015.

Besides these landmark awards from IPC, Isuzu Gencars has also won the 2004 National Shopper’s Choice Award as No. 1 Isuzu Dealer in the Philippines, the 2005 National Product Quality Excellence Award as Best Isuzu Car Dealernationwide, and other major awards from prestigious awarding organizations in the motoring industry.

Gencars, Inc. strategically stands on a one-hectare lot, housing a spacious Isuzu vehicle showroom and a Five(5)–Star service shop at the corner of Chino Roces Avenue (formerly Pasong Tamo) and De La Rosa Street in the City of Makati.

Gencars was conceptualized and established on October 16, 1978 by Ambassador Antonio L. Cabangon Chua.

After a brief interruption in its Philippine operations, Isuzu resumed operations in the Philippines in 1989 as Isuzu Motors Pilipinas, Inc.  Gencars, formerly a franchised dealer of General Motors Philippines, Inc. (GMPI) for Isuzu Gemini and Opel cars, again became one of its franchised dealers.

An offer from Sime Darby Philippines in 1994 to become tire distributor paved the way for the establishment of the Gencars Building, which now houses the sales and administrative offices of Isuzu Makati Gencars.

In July 1997, Isuzu Philippines Corporation (IPC) took over the business operation from Isuzu Motors Pilipinas, awarding a franchise to Gencars as one of its dealers.

On November 7, 1996, Gencars opened up a second dealership in Batangas located on a 5,884 square meter lot at the Crossing of barangay San Roque in Sto. Tomas town, known as Gencars Batangas, Inc. The dealership provides for the vehicle requirements and the motoring service needs of motor vehicle owners residing in the Southern Tagalog Region, which includes Calamba,Batangas, Lucena, Mindoro and Bicol.

In 1997, the company adopted the trade name Isuzu Makati, with Gencars, Inc. as its corporate name. This change in name further binds Gencars to the image of strength and dependability, precisely the qualities that customers count on for their Isuzu vehicles.

Gencars San Pablo, Inc., the company’s third outlet which started its operations on November 17, 2000, is situated on a 2.145 square meter piece of land along Colago Avenue, barangay 1-A, San Pablo City, Laguna. This third dealership caters to the brand-new vehicle requirements as well as the vehicle service needs of Isuzu vehicle owners in Laguna, Quezon Province and the Bicol Region.

After more than six years of providing the Bicol Region’s proud Isuzu vehicle owners with quarterly Special Off-Site Services, Gencars management finally decided to establish its fourth outlet, Gencars Legazpi,  Inc., on July 17, 2006 at the Ground Floor, ALC Fortune Building, J. P. Rizal Street, Legazpi Port District, Legazpi City, Albay, proof that Isuzu Gencars remains as IPC’s reliable partner.

A fifth outlet, Gencars Naga, Inc, opened on August 8, 2008 at Km. 443 Maharlika Highway, Brgy. Palestina Pili, Camarines Sur.

Both outlets serve the motoring needs of major establishments in Bicolandia that require an improved mode of transport with modern facilities for after-sales service and parts.

On August 31, 2016 Gencars opened its sixth dealership in Batangas City, extending its reach to more areas and bringing to the bustling port city Isuzu’s dependable and strong diesel-powered vehicles as well as its well-known quality automotive service.

Gencars Batangas City, Inc is located in a 5,063 square meter lot which is part of the 6.2 -hectare Batangas City Grand Terminal property on Diversion Road, Alangilan, Batangas City. The place is known as Automotive Row in the province of Batangas for being the home of several major automotive vehicle manufacturers.

Most recently, Gencars launched its seventh dealership – Gencars Sta. Rosa, Inc. – in most promising conditions. No less than the President of Isuzu Motors Ltd., Masanori Katayama, also Representative Director of the company, came over from Japan to join other Isuzu officials at the soft opening last September 27 of Isuzu Gencars Santa Rosa located along the Santa Rosa – Tagaytay Road in Barangay Pulong Sta. Cruz, Santa Rosa City.

In a message during the Santa Rosa dealership soft opening, Mr. Hajime. Koso described 2017 as “a very special year for all of us in Isuzu because it marked the 20th year since we formally opened in the Philippine market.” Noting Isuzu Gencars’ own 39th anniversary a few weeks later, or on Oct. 16, 2017, he added: “For me, there is no better way to celebrate our joint anniversaries than to open Isuzu’s newest dealership.”

Service Division

The Service Division of Gencars boasts state-of-the-art technology complemented by dedicated mechanics and technicians. At the Gencars Service Shop, all of one’s motoring needs are met. As a Five (5)-Star repair shop, it renders unrivaled services, such as: re-powering conversions, general body repairs, painting and fabrication of special truck body configurations and supply of genuine auto spare parts.

Gencars’s commitment to provide only quality service to its clients would not be made possible without the expertise of its competent service personnel. Its workforce continuously undergoes regular technical trainings to refresh, broaden and hone their skills.

Through the years, the company’s top management, a Sales Group that is always ready to assist and give all customers vital product information, service technicians that are not confined only to Isuzu vehicles but also work on any vehicle brands available in the market, plus a complete line-up of products under one roof make Gencars the dealership and service shop of choice to discriminating motorists. One cannot ask for more.

After many years of consistently leading in the Sales and After-Sales Service of Isuzu vehicles, Gencars renews its strong and enduring partnership with IPC, the world’s renowned manufacturer of diesel vehicles that are known for enhanced safety, low pollution, durability and fuel economy

Awards and Accomplishments

ISUZU MAKATI

  2003  – Most Outstanding Dealer in Parts Operations

*2004  – Dealer of the Year

  2004  – Most Outstanding Dealer in Parts Operations

  2005  – Dealer of the Year

  2005  – Most Outstanding Dealer in Parts Operations

  2006  – Best in Parts Operations

  2006  – Best in Service Operations – 2nd Place

  2006  – Dealer of the Year – 2nd Place

  2007  – Highest Retail Sales (NCR)

  2007  – Best in Parts Operations

  2007 – Best in Service Operations – 3rd Place

  2007  – Best in Push Model Sales Support

  2007  – Highest Customer Satisfaction Rating (NCR)

  2007  – Top Service Business Sales (NCR)

  2007  – Preventive Maintenance Service Champion (NCR)

  2008  – Best in Sales Operations

  2008  – Best in Customer Service Operations

  2009  – Dealer of the Year – 3rd Place

  2009  – Best in Sales Operations (NCR)

  2009  – Best in Customer Satisfaction Rating (NCR)

  2010  – Dealer of the Year – 2nd Place

  2010  – Best in Service Operations

  2010  – Best in Sales Operations – 3rd Place

  2011  – Best in Parts Operations – 2nd Place

  2012  – Best in Parts Operations

  2013 – Excellent in Customer Information Management

  2013 – Highest Sales in Alterra – (NCR)

  2013 – Highest Retail Sales in Trucks – 2nd Place (NCR)

  2014 – Highest Retail Sales in D-Max (NCR)

  2014 – Highest in Parts Wholesale

  2015 – Best in Service Operations – 2nd Place

  2019 – Most Improved Dealership

ISUZU BATANGAS

2006 – Best Customer Satisfaction Rating

2006 – Most Improved Dealership

2006 – Highest Customer Satisfaction Rating

2007  – Highest Compliance Rate in Database

2008 – Best in Parts Operations

2008  – Best in Customer Service Operations

2009 – Best in Sales Operations

2009  – Best in Customer Satisfaction Rating

2010  – Dealer of the Year – 3rd Place

2010  – Best in Parts Operations – 2nd Place

2011  – Best in Parts Operations – 3rd Place

2011 – Best in Customer Satisfaction – 3rd Place

2012 – Best in Service Operations – 2nd Place

2012 – Best in Customer Service – 2nd Place

2013 – Excellent in Customer Information Management – 2nd Place

2015 – Dealer of the Year – 2nd Place

2015 – Best in Parts Operations

2016 – Dealer of the Year

2016 – Best in Parts Operations – 2nd Place

2016 – Best in Sales Operations – 3rd Place

2016 – Best in Service Operations – 3rd Place

2017 – Best in Sales Operations – 2nd Place

2017 – Best in Parts Operations – 3rd Place

2018 – Best in Customer Service Operation

2019 – Best in Customer Service Operation – 2nd Place

2019 – Best in Customer Service Operation – 2nd Place

ISUZU SAN PABLO

2005 – Most Improved Dealer

2008  – Best in Sales Operations

2015 – Highest in Customer Service Operations

2017 – Dealer of the Year – 3rd Place

2016 – Best in Parts Operations – 2nd Place

ISUZU STA. ROSA

2018  – Best in Customer Service Operation – 2nd Place

2019 – Dealer of the Year – 2nd Place

2019 – Best in Service Operations

2019 – Best in Parts Operations – 2nd Place

 

* First Dealer Award given by Isuzu Philippines Corp. among all Dealers