Gencars inaugurates the new Isuzu San Pablo, largest Isuzu showroom in PHL

Gencars, Inc. unveiled the new Isuzu San Pablo dealership, the largest Isuzu showroom in the Philippines on June 14, 2024, coinciding with the dealership’s 23rd anniversary.

The program began with a thanksgiving mass officiated by Rev. Fr. Zaldy Urgena and Rev. Fr. Diwane Cacao. Following the mass, guests were invited to partake in the blessing of the dealership, accompanied by a detailed tour of its impressive facilities. The ribbon-cutting ceremony followed afterward, signifying the official opening of Isuzu San Pablo.

Located at Km. 85 Maharlika Highway, Brgy. San Ignacio, San Pablo City, Laguna, this dealership sets a new standard for customer experience with its expansive and state-of-the-art facilities. Spanning a 10,000-square-meter property, with the showroom and service center occupying 8,147 square meters, this dealership establishes a new benchmark for Isuzu dealerships nationwide.

The 753-square-meter showroom, the largest in the Isuzu network to date, can showcase up to seven light commercial vehicles and two trucks while providing ample space for customer transactions, a waiting lounge, and an accessories display. The dealership also boasts a sleek and bold 67-linear meter frontage that creates a welcoming ambiance.

With 12 service bays—nine for light commercial vehicles (LCVs), one for heavy-duty commercial vehicles (CVs), and two for light-duty CVs—the five-star service center is equipped to ensure that both individual and fleet customers will receive timely and efficient service.

The facility also boasts a range of amenities, including a customer’s lounge, kids play zone, nursing room, a pantry, and spacious areas for admin and sales offices. It also sets a unique precedent as the first dealership to incorporate a mini Japanese garden, symbolizing the enduring partnership between Isuzu Philippines Corporation and Gencars, Inc. 

Moreover, the dealership has a conference room and various other spaces to enhance aftersales services, such as a parts warehouse, overhauling area, wash bays, and wheel alignment bays, among others. These amenities cater to the diverse needs of both staff and customers.

A Journey of Growth and Excellence

Isuzu San Pablo’s beginnings trace back to a 1,075-square-meter lot along Colago Ave., Brgy. 1-A, San Pablo City, Laguna where it was established on June 14, 2001. Over time, the dealership expanded to 2,145 square meters by acquiring the adjacent lot, enhancing its facilities to cater to its growing clientele. However, with a commitment to better serve its loyal customers and accommodate its expanding business, the dealership has moved to a larger, more spacious location.

In his speech, Gencars Chairman D. Edgard A. Cabangon reflected on the journey to this milestone. He noted that under former IPC EVP Hiroshi Ishino and later, former IPC President Hajime Koso, the need for expansion became clear. The trust and persistent encouragement from Isuzu Philippines Corporation executives inspired the Gencars group to secure a one-hectare property, culminating in the impressive 8,147-square-meter facility that stands today as the largest Isuzu showroom in the Philippines.

He then expressed gratitude to Isuzu Philippines Corporation presently led by President Tetsuya Fujita stating, “We are very grateful for Isuzu Philippines for all the support. We at Gencars, Inc. are committed to continuing to provide even better customer service to our customers here in San Pablo, especially now with our new, bigger, and better IOS dealership.”

Meanwhile, Isuzu Philippines Corporation President Tetsuya Fujita, in his speech said, “As San Pablo City continues to flourish with new infrastructure and business developments, it’s fitting that our dealership evolves alongside the city’s growth. This new IOS facility, strategically relocated, allows us to meet the increasing demand and adapt to the changing needs of the market, offering excellent service to all of our customers.”

A Commitment to Community

The event was also graced by the provincial and local government officials. Governor Ramil L. Hernandez, in his message delivered by his representative Rommel Palacol, highlighted the significance of Gencars’ investment in Laguna, emphasizing the dealership’s contribution to the local economy and community. “Malaking bagay para sa atin na sa pitong branches ng Isuzu Gencars, dalawa nito ang pinili nilang dalahin sa Laguna. Napakalaki ng tiwalang ibinibigay ng kumpanyang ito sa ating ekonomiya sa ating lalawigan lalo na dito sa Lungsod ng San Pablo,” he said.

San Pablo City Mayor Vicente B. Amante also expressed his gratitude to Gencars for their investment to their beloved city. He reminisced on fond memories of his first car, an Isuzu, and his friendship with Gencars founder Ambassador Antonio L. Cabangon Chua. This personal connection highlights the deep-rooted relationships and trust that Gencars has cultivated over the years.

Motivated to deliver the best service

In her remarks, Operations Executive Giannina Eunice A. Cabangon echoed this sentiment, reflecting on a lesson from her father, D. Edgard A. Cabangon. She highlighted the significance of relationships in attaining success, stressing that it is often a collaborative endeavor involving supporters and believers. She further noted that this milestone is a testament to their friendship with Isuzu Philippines Corporation and their strong bonds with clients and employees.

Inspired to provide exceptional service, Gencars President Lerma O. Nacnac expressed gratitude to their clients and vowed to deliver top-notch services. “We extend our heartfelt thanks to our loyal customers whose unwavering support drives us to enhance our services continually. Your trust motivates us to go above and beyond to meet your needs. With the inauguration of our new facility, we are more determined than ever to surpass your expectations.”

The new, IOS-compliant Isuzu San Pablo dealership was constructed by the ISO Certified firm RDB Tecson and Associates led by Arch. Rafael Tecson, the same firm behind the successful adoption of IOS in Isuzu Makati and Isuzu Batangas.

The Gencars group and Isuzu Philippines Corporation are confident that the launch of the new Isuzu San Pablo dealership will strengthen its presence in the region, solidify its position as the number one choice in the truck market, and drive sales in the LCV segment.


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