Gencars@42: Driving towards progress amid the pandemic

Isuzu Gencars marks its 42nd year under extraordinary circumstances, as the world is experiencing a health crisis that has changed the way we live.


        Because of the pandemic, the country has been placed under various degrees of quarantine, which had adverse effect on many businesses, big and small, as well as on people’s employment and livelihood. The automotive sector, unfortunately, has also been affected and had to endure losses.

        But in the face of these grave changes, Gencars has managed to continue its drive towards progress by adjusting to the new normal and adapting to the shifting world. Now more than ever, Gencars reaffirms its commitment to excellence as envisioned by its founder, Ambassador Antonio L. Cabangon Chua: To be one of the best dealers in the motor vehicle industry, committed to market only the best products, and to provide quality service to achieve total customer satisfaction.  

            Foremost of the changes adapted by Gencars to adjust to the new way of life is the implementation of stricter health and sanitary protocols in its showrooms and offices. Temperature checks are mandatory upon entering the showrooms and offices. There are also disinfecting foot mats at the entrances, and enough alcohol and hand sanitizers for use of employees and visitors. All areas are regularly disinfected. Employees wear masks and face shields, and are encouraged to wash their hands with soap and water as often as possible. Physical distancing is also observed at all times.

            Known for its outstanding after-sales service, Gencars made sure that customers will still get the car care that they need even during the community quarantine when movement of people is restricted. They launched their pick-up-and-deliver service where they pick up the vehicle unit from the customer’s home and bring it to the shop for service and maintenance. The unit will also be delivered to the home of the owner after it has been serviced. Throughout the whole process, the Gencars crew follows all health and safety protocols, such as thorough sanitation of the vehicle, for their own safety and the safety of the client, which is the company’s top priority.

            Gencars has also boosted its outside service for its fleet clients, which is very important during this time since some of them use their vehicles to deliver essential goods to various parts of the country.

            Still keeping the safety and convenience of its clientele in mind, Gencars has strengthened its online presence to make sure that their customers can reach them easily despite the restrictions of the community quarantine.

            The company took advantage of various online channels, such as its official Facebook Page (, the Autodeal website (, the Isuzu Philippines Corp. website (, and its own website (, to attend to online inquiries. Gencars also lets its customers book a service appointment through its Facebook Page and website, and by calling the Gencars hotline.

            To enhance its sales performance during the community quarantine, Gencars has heightened its digital marketing efforts, as well as its social media campaigns. This move has proved to be effective as the company’s sales performance remained encouraging despite the challenges of the pandemic.

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