May 11, 2026 | News
Isuzu Philippines Corporation (IPC) further reinforces its presence across the country through the launch of the newly upgraded Isuzu Sta. Rosa dealership, which has been enhanced to comply with the Isuzu Outlet Standard (IOS). The renovated facility represents IPC’s continued commitment to modernizing its dealer network, with the goal of not only revitalizing the brand’s image nationwide but also improving the overall customer journey — from vehicle acquisition to aftersales support.
Situated in one of South Luzon’s rapidly developing commercial areas, the upgraded dealership covers a total land area of 6,798 square meters. The site includes a 539-square-meter showroom that can accommodate up to three light commercial vehicles (LCVs) and two trucks, allowing customers to better explore Isuzu’s latest vehicle offerings. To further improve customer convenience, the dealership now features dedicated customer sales lounges, a newly designed vehicle releasing section for more seamless turnover processes, and an enhanced Body Repair and Paint (BRP) facility. In addition, the dealership houses a spacious 2,198-square-meter service center equipped with five service bays for LCVs and two specialized bays for trucks, enabling more efficient servicing for both personal and business vehicles.
(from left) IPC Vice President for Aftersales Hodaka Matsuda, IPC Vice President for Sales Shunsuke Yasui, IPC Executive Vice President Yasuhiko Oyama, IPC President Mikio Tsukui, GENCARS Operations Executive Giannina Cabangon, GENCARS President Lerma Nacnac, GENCARS Vice Chairman Benjie Ramos, GENCARS VP for Region IV-A Operations Rosabel Dimacuha and Isuzu Sta. Rosa General Manager William Abril
Mikio Tsukui led the grand inauguration of the newly modernized Isuzu Sta. Rosa dealership, highlighting Isuzu Philippines Corporation’s strong commitment to improving customer satisfaction and expanding its dealership network across the Philippines. During the event, Tsukui emphasized that Isuzu Philippines is not only focused on nationwide expansion but is also continuously investing in upgraded dealership facilities to provide customers with world-class sales and aftersales service. The launch of the upgraded Isuzu Sta. Rosa dealership supports the company’s goal of delivering a consistent, convenient, and high-quality vehicle ownership experience across all 50 Isuzu dealerships nationwide.
The upgraded dealership is owned and managed by GENCARS Inc., one of Isuzu Philippines’ trusted dealer partners known for delivering reliable automotive sales and aftersales solutions. According to Lerma Nacnac, the newly enhanced facility reflects the company’s continued investment in customer service excellence. With improved dealership amenities, expanded service capabilities, and modernized operations, Isuzu Sta. Rosa is now better equipped to serve customers from Sta. Rosa, Laguna, and nearby South Luzon communities. The upgraded dealership aims to meet the increasing demand for dependable commercial vehicles, trucks, and aftersales support in the region.
Beyond its newly upgraded dealerships, Isuzu Philippines continues to strengthen its reputation through its extensive nationwide dealer network and dependable aftersales services. With 50 strategically located dealerships across the country, Isuzu customers can easily access genuine Isuzu parts, preventive maintenance services, truck servicing, and expert technical assistance wherever they travel in the Philippines. This strong nationwide support system reinforces Isuzu’s identity as “Your Responsible Partner,” offering durable, fuel-efficient, and reliable vehicles backed by professional customer care and industry-leading aftersales support.
As Isuzu Philippines Corporation continues modernizing its dealership network, the company remains focused on providing seamless mobility solutions for both personal and business customers. Through continuous innovation, dependable vehicle performance, and customer-centered service, Isuzu has maintained its position as the number one truck brand in the Philippines for more than two decades. The upgraded Isuzu Sta. Rosa dealership further strengthens Isuzu’s presence in South Luzon while supporting the growing transportation and logistics needs of Filipino businesses and motorists.
Source: https://www.isuzuphil.com/news/news/isuzu-philippines-elevates-south-luzon-presence-with-modernized-isuzu-sta-rosa-dealership